NBA 2K has evolved from just another product with a lot of hype in the world of gaming

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The two are each rated as a 78 over all, and the other is No. 2 overall selection Chet Holmgren, who is inactive for the rest of the season due to an injury to his foot, trailing behind them. NBA 2K has evolved from simply another product that is rumored to be a hit in the world of gaming. It's now a cultural moment and its intersection of pop culture, music fashion, sneakers, and of obviously, basketball has taken the franchise to heights that cannot be matched by other games. In its most recent edition, NBA 2K23, the game made history after announcing J. Cole as the first rapper to grace its cover NBA 2K with the Dreamer Edition.

While it's certainly not a surprise that 2K made a deal like this particularly late in the release, the underlying trend of the game itself probably implied that this might happen one day. Even so that this was not 2K's idea. It was J. Cole's. "Three and a half years ago, when he dunked into one of breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be in MyCareer and assist in thinking about the possibility of that."

Ronnie 2K tells Complex. "I have worked with the team to bring this idea to life but it was very fitting to work with Ronnie 2K. The moment we released that teaser, everyone thought it was going to be another basketball player...it allows us live in the world of fashion, culture and music and 2K is a seat at now."

NBA 2K has evolved from just another product with a lot of hype in the world of gaming. It's now a cultural moment and its connection to pop culture, music fashion, sneakers, and, of the course, basketball, has brought the game to levels that is unmatched by any other sport.

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